Aquis was the brainchild of Britta Cox who has long blond hair worn in a natural beachy style.
As an entrepreneur Britta was also super busy and always travelling so found it hard to keep her hair looking and feeling beautiful using conventional towels and dryers.
Working with a Korean lab, Britta developed Aquitex, a uniquely absorbent fabric that wicks water away without the friction damage from rubbing your hair dry. Just wrap it up and Aquis does the rest.
The rest as they say is haircare history.
Thousands of women have discovered this little secret weapon.